May 11, 2021
Cassie Tweten spoke on behalf of Arrow Senior Living about how the company adapted to COVID-19 to keep engaged with prospects and mitigate move-outs.
For instance, Arrow Senior Living spent last year cultivating and deepening relationships with prospects — and now, as demand is beginning to return to the industry, the St. Louis-based company is starting to reap the rewards, according to Cassie Tweten, vice president of sales.
“When everybody got really quiet, we actually got really loud,” Tweten said Thursday during an Argentum webinar on lead generation, which was moderated by SHN Business Reporter Chuck Sudo…..“People were staying home and not referring anyone,” Tweten said. “So, we put a lot of energy into helping make our prospects and their families happy.”
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